EMPLOYEES RETENTION STRATEGIES: A STUDY OF SELECTED ORGANIZED RETAILER IN LUCKNOW CITY

Prof. (Dr.) V. B. Singh, Sharmishtha Singh

Abstract


Retail is India's largest industry. A number of factors are driving India's retail market. These includes increase in the young working population, hefty pay-packets, nuclear families in urban areas, increasing working-women population, increase in disposable income and customer aspiration, increase in expenditure for luxury items, and low share of organized retailing. The retail industry faces the difficult and costly challenge of recruiting and retaining the best talent. There are many factors that may limit the ability of retailers to keep valued employees, and it is essential to understand what employees’ value, that can cause them to stay and perform well. The rapid growth of retail sector is the major concern of employee’s retention problem because employees now have immense opportunity in their service period. Youngsters join the retail industry at lower salaries, get some much-needed experience and then move on to better jobs or back to school. The objective of this paper is to find out the various reasons why employees leave the job and suggest recommendation for employees’ retention in retail sector. With special reference to study of selected organized retailer in Lucknow city, Uttar Pradesh.

 

KEYWORDS:

FDI, Organized retailing, Retailing, Retention.* #91-8853151616. Email: drvbsingh@hotmail.com**  


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